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IT’S SWEET – SHOULD I FREAK OUT?

Yes, totally, – my life motto has always been “when in doubt, freak the freak out” – so honor that, and then, read this:

 

ether elixir™ has no added sugar yet is still naturally sweet for several reasons. (Stick with me on this one – there are a lot of unstructured sentences coming…)

 

First. Dude. It’s 100% organic juice, JUICE I SAID, the fact that it’s sweet can’t come as a total shock. But what may surprise you is that sugar is the preferred food source for all bacteria (and dare I say, most humans) – let me explain…

 

(Warning: Things are about to get super-nerdy.) So, what’s cool is that during production, I add symbiotic strains of good bacteria and yeast to the juice – which equates to letting kids loose in a candy store – they both happily gobble up anything in sight. This is awesome because it means the amount of naturally-occurring fructose in the juice is significantly reduced – and only about 1/3 of the sugar content remains in the finished product! But it doesn’t stop there! Like all things that eat – probiotics excrete! And although it’s no unicorn/rainbow situation, it is still quite magical. The waste product (read: POOP!) of the good bacteria is acetic acid which has a naturally sweet & sour taste and then the waste product of the good yeast is carbon dioxide, making the juice effervescent (read: BUBBLES!) which also lends to a sweeter flavor. Science man. Good stuff. Way better than math.